Fukoka 2023 is officially confirmed!

What do we mean when we refer to the World Aquatics Championship?

The World Aquatics Championship is one of the most prestigious events in the world of competitive swimming. Every four years, swimmers around the world gather to compete for medals and recognition in categories of swimming, waterpolo, open water swims, diving, high-diving, and synchronized swimming.

To make this event possible, many sponors have volunteer to provide financial support and other resources. These sponsors include important corporations, international organizations, and even individual athletes who have contributed significantly to the sport. In this article we will present some informative data about some sponsors’ expectations with FINA.

Source: iStock

Why weren’t the official FINA dates known this year?

The rumor of a possible cancelation of the 2023 World Aquatics Championship has been forgotten. The competition already has official dates to take place. This year, FINA will be held from July 14th to 30th, 2023, in the city of Fukuoka, Japan, which will welcome 370 athletes from 31 participating countries.

The debate over the interruption of the event due to the rise in infections in Japan alerted sponsors about the issue of their investment. We must remember that this event has amounted to 50 million dollars in costs. And its sponsors expect to receive double the profits both in implicit numbers, and image dissemination which cannot be quantified but which gains attraction through comercials, sponsorships, and telelvision rights, linked to ticket sales. With 35-50% of gains being generated, this translates to a minimum of 90% return on investment with minimal expense.

The media and tourism impact achieved by the World Aquatic Championship should be noted, with an approximate 3,500 million television viewers. This is seen as a great opportunity for brands looking to make an impact on potential clients. So, it is not uncommon that official brands such as NIkon, Yakult, Omega, and others are betting on this important event.

It’s understandable that the calculation of sponsorship ROI is a slow, manual task, with low accuracy and often at a high price, hindering the analysis of other channels. However, we must not forget that with Sponsify, this task becomes not only an opportunity but also an analysis scheme for the accounting team. We calculate the ROI of sponsorship in different digital channels and social networks through AI and by tracking brands streaming on OTT platforms and social media, allowing the sponsor to know the ROI of sponsorship quickly, at all levels of companies and with very high accuracy. Does this interest you? Do not hesitate to contact us for more information.

Sources: FINA & Marca

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