How much does it cost to sponsor the Super Bowl?

Super Bowl, one of the most anticipated events of the year

The Super Bowl: We’ve all gotten to hear about this world-renowned sporting event. Every year, fans of football enjoy its live broadcast. As a result, this great party allows the direct sponsorship of some companies to make themselves known and increase their visibility. It is estimated that more than 110 million people watch the Super Bowl every year, as one of the most watched events in the world, it is an opportunity that cannot be missed.

The advantages of sponsorship include everything from TV commercials, billboards, print ads, radio ads, digital campaigns, and more. Big brands can also promote Super Bowl-related events, such as pre-game or halftime shows. This allows them to further increase their exposure and reach an even larger audience. Sponsoring the Super Bowl means achieving brand recognition and building relationships with potential customers.

Source: Pexels

How much does it cost to advertise at the NFL’s big event?

But, how much does advertising for just a few seconds in the Super Bowl cost? According to sources obtained by Fox Sports, the network that has the rights to broadcast the game not only commented that all its commercial spaces were full, but that their prices are between 7 – 8 million dollars for 30 seconds for each spot. Being the highest amounts. There are other more “cheap” options ranging from 5 – 6 millino dollars. A lot of money, right? But is it worth it? The answer is yes! In precise data, the 2022 Super Bowl attracted 208 million viewers, being the second most watched sporting event after the FIFA World Cup in Qatar. If you imagine 208 million people looking at your brand for even a few seconds, the results are worth every million paid. But of course, not all companies have the oppportunity to pay such high sponsorships.

The Super Bowl is a clear example of a correct investment. We know this can be challenging. That’s why Sponsify calculates the ROI of sponsorships in different channels and social networks through AI and brand tracking. As well as in streaming transmissions on OTT platforms and social networks. This allows the sponsor to know the ROI of the role quickly and affordably, combining very high and wide accuracy. Interesting, right? If you want to know more about us, to become a sponsor, or to tell us the details of your project, contact us. We will be happy to offer the best option for you!

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