You probably always thought that the fortunes of famous tennis players are provided by their salaries, but the truth is no, the majority of their money comes from advertising, which has allowed them to be placed on the list of millionaires. Here are 3 examples which will make you reflect on the importance of having good sponsors on your side. Continue reading.

Advertising versus salary

1. Roger Federer

This Swiss tennis player is one of the very best in the history of tennis, an example who shows how to multiply a fortune thanks to sponsorships. His achievements go beyond his movements on the tennis court. Each of his entries has filled his pockets with extraordinary profits thanks to his contracts with big multinationals, such as Credit Suisse, Jura, Lindt, Mercedes, Moët & Chandon, NetJets, Rolex, Sunrise, and Wilson. It is worth noting that although he ended his more than 10-year sponsorship with Nike, Federer forged a strong contract with Uniqlo, the Japanese clothing brand, which will add up to about 300 million dollars over 10 years. The curious thing here is that Federer’s salary is only 12.2 million dollars while his earnings from advertising are around 65 million dollars.

2. Naomi Osaka

The young tennis player reached the top by obtaining her first Grand Slam defeating Serena Williams in 2018. Since then, the Japanese athlete has been on the rise and has only managed to accumulate success and money. In the 2019-2020 campaign, she made 37.4 million dollars, most of which came from her advertising contracts. Her collaborations include major brands like Nike, Yonex, Beets by Dre, Mastercard, Nissin, Louis Vuitton, Tag Heuer, Workday, and she is about to gain more, since she owns the women’s football team North Carolina Courage in addition to her own Barbie doll and is working very well in advertising.

3. Serena Williams

This warrior of the court is one of the most well known tennis players of recent times and she has officially announced her retirement, she can indulge in retirement with millions in her pockets. Serena has forged a fortune, which is increasing. Her 35.1 million dollars are not only based on her salary but rather on her important sponsors and her own investments.

The profits obtained from her sponsors were between 15 and 20 million dollars during her trajectory. Her multinational “friends” include brands like Puma, Nike, Delta Air Lines Inc. and JPMorgan Chase & Co. And although Serena will no longer play tennis, she has bet on increasing her fortune even more with successful investments in companies and investments valued at more than 1,000 million dollars. As part of her business we find Zigazoo, the world’s largest social network for children Nestcoina company in the field of cryptocurrencies, Infinite Objects, specializing in nonfungible tokens (NFTs), Esusu, a consulting company which helps improve credit, and also in meat products made of plants like Impossible Foods.

With these great tennis athletes we can conclude that not everything depends on a good salary, but also the strong use of advertising and sponsors who are willing to take the risk with you. If you are in agreement, then Sponsify is the tool for you. It is unique and calculates the sponsor’s ROI in an automatic way, and is affordable at all levels of sports. Real and innovative in different digital channels and social networks thanks to the use of dynamic AI! Are you interested in how it works? Then do not hesitate to contact us to get the best solution for you.

Source: Forbes & Business Insider